Our Story

Somewhere along the way, yoga clothing lost its purpose.

I began to feel that yoga clothing had become activewear. Yoga is about breath, awareness and presence. Yet the clothes made for it were increasingly designed around compression, performance and movement rather than stillness. If you practice yoga, you may have felt it too.

So I went to Rishikesh, the yoga capital of the world, to understand what clothing for yoga should actually feel like.

What the practice revealed

I spent time with teachers and practitioners who had devoted decades to the practice. They spoke about the smallest things: waistbands that interfered with the breath, seams that became distractions, synthetic fabrics that felt more like a barrier than a second skin.

I listened. Then I went looking across India for a different way.

You know a garment is right when the student stops adjusting it. Their hands stop going to the waistband, the hem, the straps, and return to the practice.A teacher of seventeen years · Rishikesh

The waistband sits exactly where the breath needs to release. Every time I cue my students to soften the belly, I watch them fighting their own clothing.A teacher of twenty years · Rishikesh

I filled a notebook. Then most of another.

Six things they told us were wrong. Six things we changed. Open any card to read more.

01 · The waistband

It sits lower than you expect

A high waistband interrupts the exhale in a forward fold.

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Ours sits below the navel, where the breath cycle has room to complete itself. We watched a high waistband cut the exhale short over and over until the fix was obvious. A physiological choice, not a stylistic one.

02 · The seams

Mapped against real poses

A seam on the inner thigh becomes a pressure point in a hip opener.

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Conventional construction puts seams where they are structurally convenient. In yoga that is rarely where they are comfortable. Every seam was mapped against actual poses, moved, reconsidered, and moved again until it sat where it would never be felt.

03 · The fabric weight

Light enough to forget

Too light and it loses its fall. Too heavy and it becomes a presence.

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We wanted cloth that disappears into the practice. Substantial enough to drape with intention, but never heavy enough to become a presence. The particular weight of Khadi cotton came through many iterations, until the balance felt unmistakable.

04 · The fit

Room to move

Yoga needs room. Your clothes shouldn't get in the way.

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Our relaxed silhouettes give you room to fold, hold and move without the pull of compression or the cling of stretch.

05 · The length

Stays put in an inversion

Through considered proportion, not elastic or grip.

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Our pants and Sama top are cut to stay where they belong through a headstand, so the mind stays where it needs to be.

06 · The cloth

Air moves through it

Performance fabric is engineered to move sweat. We wanted something that lets air move naturally through the cloth.

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By the end, the skin feels starved. Like it has been covered rather than clothed.

That search led us to Khadi, handspun and handwoven so the weave retains its natural character. Air moves through the cloth, helping it feel cool in warmth and comfortable as the temperature changes.

Natural dyes only. No synthetic colourants against your skin.

After a three hour practiceShe showed me the marks a sports bra strap had left across her shoulder. Small. Almost invisible. Entirely unacceptable.

So we built the support in.

For our women's Aura and Sama tops we went further, creating an exceptionally soft Pima cotton inner layer designed to offer gentle support without the restriction of a traditional sports bra.